new York Water Taxi
New York Water Taxi (NYWT) was suffering a brand crisis. Their place in the New York tourism market was being overshadowed by competitors and their offerings to locals were almost non-existent in the proper marketing sectors.
ROLE: Marketing Manager, Art Director, Designer, Copywriter
BEFORE
The challenge: Marketing materials lacked a clear identity and product clarity.
The solution: Brand cohesion, product differentiation, asset building.
New pamphlet and map
Before and After
Illustration
As the brand came into focus I realized illustrations had some use cases. I created this custom illustration that made its way onto collateral such as cups and packaging for replica boats.
Charters and party boat marketing
The last thing to address was yacht events and charter services that had never received proper marketing. A brochure and a series of custom flyers and email blasts aimed at the local market were created to fill the gap.
